The foundation of our designs revolves around innovation. We believe in constant evolution of our products to allow us to craft something different. Whether it’s the material or functionality of our products, it’s important that we produce a premium product different from the rest and made for an outdoor lifestyle.. 

From a material standpoint, we knew we had to do something to make our eyewear products stand out. We wanted something that was lighter, stronger, and different from what other brands were producing. With nothing more than a idea we took it and ran with it. As a result, the Journey Ray was born.